CaffTail began with a small group of friends who were, quite simply, obsessed with coffee.
We came from different backgrounds - IT, marketing, finance - but coffee was the reason we kept gathering around the same table. Over the years, we travelled to many corners of the world, tasting brews crafted in ways we had never imagined. Every city, every café, every brewing ritual gave us new inspiration and a deeper appreciation for what a good cup can bring to a person’s day.

Settling down in New Zealand felt natural to us. After all, this is the birthplace of the flat white. But when we tried to bring that experience home, supermarket coffee never tasted quite right. And while specialty cafés offered beautiful brews, they became a luxury our daily lives could not sustain.

We wanted something different - that tasted exceptional, but remained truly affordable. So we decided to roast it ourselves.

Around the same time, we adopted a tiny ginger cat. Through him, we met the founder of a small, volunteer-run rescue group. That meeting changed everything. We saw how hard they worked, how little they had, and how many animals desperately needed help. There were no big donations, no corporate sponsors, just everyday people doing their best to give abandoned cats a chance at a safe life.

It made us ask ourselves: If coffee can bring comfort to people, could it also bring hope to animals?

So we started roasting in small batches — first for neighbours, then friends, then local markets. People loved the flavour, but more importantly, they loved the purpose behind it. Every bag carried a little warmth, a little community, and a little kindness.

Today, CaffTail Coffee exists for one simple reason: to make great coffee accessible, and to turn everyday moments into small acts of compassion.

Because we believe a better cup can lift your day and a better world can start with something as small as helping a cat find home.